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The circle of life. Our story begins with the source of everything we have, and everything we want to protect---the world itself. The spherical shape of our logo represents the beautiful, but delicate, circle of life that we are committed to preserving. |
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| Our mountain means the world to us The mountain is our home, but it is also a symbol of strength and aspiration. True sustainability means recognizing that every part of our world is connected, and that every decision we make on our mountain has an impact on the world outside. |
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Blue is the colour of life. We live on the blue planet, where blue represents water, sky, snow and ice; the basic elements of life on earth, and on our mountain. As a symbol of sustainability, blue is the new green. |
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