About Us: Sustainability

The reality is, businesses need to ensure that their decisions make economic sense. A financially viable business model enables the business (and others) to make investment decisions that contribute to the well being of both the social and environmental pillars. An unsound financial model cannot help anything. Below are a few economic initiatives we have taken on with our Blue Grouse philosophy. This is by no means a comprehensive or final list, but it provides a description of what is already happening at the Peak of Vancouver.

• Grouse Mountain injects over $120M into our local economy.
• We are the top four-season attraction in Vancouver, generating tourism awareness and opportunity.
• Grouse Mountain supplies dollar-matched RRSP programs for full-time employees.
• Our Product Awareness programs assist employees, leveraging supplier relationships for mutual benefit.
• Since its launch in 1999, Grouse Mountain’s Y2Play snow pass campaign has drawn over 1M skier and riders to the mountain.
• Our extensive pass holder base has stimulated significant retail opportunities for local businesses.
• Grouse Mountain committed a significant investment as a Community Contributor to securing the 2010 Olympic and Paralympic Winter Games.
• The resort’s iconic status as a tourism destination has stimulated significant opportunities for local hotels and accommodations.
• Grouse Mountain works with Tourism Vancouver, Tourism British Columbia, Vancouver, Coast & Mountain and the Canadian Tourism Commission to promote our region as a top tourism destination.