Blue Grouse
Our triple-bottom line approach to sustainability in practice.
Fostering a loyal and happy workforce as well as community means reduced training costs, increased employee expertise and guest returns. More efficiency means more investment in sustainable infrastructure. Below are a few of the social initiatives in place at Grouse Mountain.
Grouse Mountain Refuge for Endangered Wildlife
A research, education and conservation centre, Grouse Mountain's Refuge is home to two orphaned Grizzly bears living in a protected 5 acre habitat. It is also home to 3 timber wolves retired from the film industry. GMREW is also participating in an urgent spotted owl rehabilitation program, a world-wide study on hummingbirds and aims to raise public awareness about the challenges faced by wildlife in our province.
Education Programs
Over 15,000 school children participate in Grouse Mountain’s highly subsidized Adventures in Education Programs every year. Our programming always has an environmental or historic education component (Birds in Motion, Eco Walks, Lumberjack Shows, Wildlife Ranger Talks).
Charitable Programs
Grouse Mountain has exceeded $1 million in charitable and community donations. Annual events such as the Grouse Grind Mountain Run have raised funds for the BC Lung Association and BC Children's Hospital. Our Seek The Peak Relay partners with Rethink Breast Cancer to raise money and awareness, and the Peak of Christmas supports the SOS Children’s Village and works with the Karen Magnussen Foundation. We also participate in Jeans Day and Bike to Work Week and host Wine on the Mountain in support of B.C. Adoptive Families.
In 2010, Grouse Mountain partnered with BC Children's Hospital and Whistler Water to create Grind For Kids, an annual fundraising initiative that leverages the local Grouse Grind community to raise funds to help sick kids. Visit the Grind For Kids page for more info.
First Nations Partnerships
Grouse Mountain is home to the First Nation’s Snowboarding Team. Our hiwus Feasthouse promotes Coast Salish culture staffed by Squamish Nation program leaders.
Youth & Student Employment
We are the largest employer of youth on Vancouver’s North Shore. Grouse Mountain serves as mentor with practicum opportunities for students in tourism, hospitality, marketing, guest services, accounting, mountain operations and PR. We also work with local organization Connexions to find gainful employment for developmentally challenged workers.
Employee Benefits
Grouse Mountain offers subsidized education programs for employees, sponsors employee sports teams and facilitates employee car pooling and smoking cessation programs. Employees are also provided with health and wellness benefits. Visit our Careers page for more info.
Public Education
We host public education sessions on snow safety & trail and hiking safety (with Adventure Smart and the Canadian Avalanche Association).
Volunteer Initiatives
Grouse Mountain employees volunteer their time with Vancouver Adaptive Snow Sports, the Greater Vancouver Food Bank Society, Family Services of the North Shore, and We Day in support of Free the Children.
Healthy Lifestyles
Our Mountain is synonymous with active and healthy lifestyles. Grouse Mountain offers four season alpine recreation giving visitors many fitness choices including skiing, hiking, ice skating, snowboarding, snowshoeing, paragliding and running.
Athlete Training Programs
Grouse Mountain is the home training ground of top athletes who represent Canada on the world stage. We sponsor athletes and are home to Vancouver Adaptive Snow Sports and help them promote winter sport among adaptive athletes. We also promote the future of snow sports with ski and snowboarding instructor training programs.