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Our Mission

The Grouse Mountain Mission Statement embodies our corporate goals and values. Please take the time to understand our mission as it drives all of the efforts we undertake to satisfy our guests. A mission statement is a self-imposed duty or task. Our core purpose describes our intended or desired results or why we exist. 

Our Mission Statement: 
To celebrate everything that is uniquely British Columbian. 

Our Goal
To be a top tourism and recreation destination in Canada. 

Our Core Purpose
To consistently provide the ultimate British Columbian experience for the enjoyment of all Grouse Mountain guests.

Our Values

We are E.S.C.A.P.E
  • Entrepreneurial - Creative Thinkers, Leaders
  • Safe - Safety Focused
  • Caring - Team Players, Family Spirited, Respect, Communicators
  • Accountable - Goals and Metrics, Performance Management, Results   Focused, Celebrate Successes
  • Passionate -  About the Guest Experience, About the Staff Experience
  • Environmental - Recycle, Eliminate Waste, Green, Reduce our Footprint, Community Focused