Peak Partnership: Grouse Mountain Resort and CIBC announce multi-year collaboration
Two Canadian leaders unite to elevate guest experiences as the Resort celebrates centennial anniversary in 2026
October 22, 2025
NORTH VANCOUVER, October 22, 2025 – Ahead of Grouse Mountain’s 100-year anniversary in 2026, the Resort is proud to announce its first-ever exclusive financial institution sponsor, CIBC. The multi-year partnership officially launches this fall and will bring new experiences and benefits to guests on the slopes, trails, and beyond, ahead of centennial celebrations at The Peak of Vancouver next year.
“Building on shared values of community, connection, and exceptional client service, we’re thrilled to kick off a milestone year with a milestone partnership with CIBC,” says Michael Cameron, president, Grouse Mountain Resort. “Grouse Mountain brings people together, and this collaboration further supports our commitment to creating unforgettable experiences for guests year-round.”
Highlights of the partnership will include:
• CIBC Grouse Snow School – helping the next generation of skiers and riders find their stride on the slopes.
• CIBC Student Program – including a dedicated Student Ski Day and special student rates on select days.
• CIBC as the presenting partner for the Grouse Grind Run Series – Seek the Peak and the Multi Grouse Grind Challenge.
• On-Mountain Enhancements – six Blue Grouse Gondola cabins will be creatively wrapped, and CIBC credit cardholders will enjoy priority access to the Blue Grouse Gondola; with more updates to follow.
“CIBC is excited to partner with Grouse Mountain Resort as it approaches its centennial anniversary, bringing together two proud Canadian brands dedicated to helping people achieve their goals both on and off the slopes,” said Paulo Brazinha, SVP & Region Head, BC, CIBC. “Through this collaboration, we will support memorable guest experiences while providing exclusive benefits to our credit card clients and their families, such as ticket and restaurant discounts and priority access to the Blue Grouse Gondola line.”
The multi-year partnership officially launches this fall, ahead of Grouse Mountain’s centennial anniversary in 2026. For more information on the partnership, visit: www.grousemountain.com/cibc. Exclusive benefits, experiences, and centennial celebrations will be announced throughout the year on https://www.grousemountain.com/.
About Grouse Mountain
As part of Northland Properties, Grouse Mountain is proudly Canadian, family-owned and operated. Grouse Mountain is the number one visitor attraction in the Lower Mainland, with 1.3 million annual visitors. Known as The Peak of Vancouver, Grouse Mountain offers unparalleled panoramic views of the city, sea, and surrounding mountains, along with a wide range of year-round outdoor and educational activities, dining, and more. For more information, please visit grousemountain.com.
For more information, please contact:
Grouse Mountain
Emily Leak | Communications Manager
T: (604) 551-4968 | E: eleak@grousemountain.com