Our triple-bottom line approach to sustainability in practice.
Fostering a loyal and happy workforce as well as community means reduced training costs, increased employee expertise and guest returns. More efficiency means more investment in sustainable infrastructure. Below are a few of the social initiatives in place at Grouse Mountain.
GROUSE MOUNTAIN REFUGE FOR ENDANGERED WILDLIFE
A research, education and conservation centre, Grouse Mountain's Refuge is home to two orphaned Grizzly Bears living in a protected 5 acre habitat. GMREW is also participating in an urgent spotted owl rehabilitation program, a world-wide study on hummingbirds and aims to raise public awareness about the challenges faced by wildlife in our province.
Over 15,000 school children participate in Grouse Mountain’s highly subsidized Adventures in Education Programs every year. Our programming always has an environmental or historic education component (Birds in Motion, Eco Walks, Lumberjack Shows, Wildlife Ranger Talks).
Grouse Mountain has exceeded $1 million in charitable and community donations. Annual events such as the Grouse Grind Mountain Run have raised funds for the BC Cancer Foundation and BC Children's Hospital. Our Seek The Peak event partners with the BC Cancer Foundation to raise money and awareness, and the Peak of Christmas supports the SOS Children’s Village. We also participate in Jeans Day, Bike to Work Week, Anti-Bulling Day and Bell Let's Talk.
FIRST NATIONS PARTNERSHIP
Grouse Mountain is home to the First Nation’s Snowboarding Team. Our hiwus Feasthouse promotes Coast Salish culture staffed by Squamish Nation program leaders.
YOUTH & STUDENT EMPLOYMENT
We are the largest employer of youth on Vancouver’s North Shore. Grouse Mountain serves as mentor with practicum opportunities for students in tourism, hospitality, marketing, guest services, accounting, mountain operations and PR. We also work with local organization Connexions to find gainful employment for developmentally challenged workers.
Grouse Mountain offers subsidized education programs for employees, sponsors employee sports teams and facilitates employee car pooling and smoking cessation programs. Employees are also provided with health and wellness benefits. Visit our Careers page for more info.
We host public education sessions on snow safety & trail and hiking safety (with Adventure Smart and Avalanche Canada).
Grouse Mountain employees volunteer their time with Vancouver Adaptive Snow Sports, the Greater Vancouver Food Bank Society, and Family Services of the North Shore.
Our Mountain is synonymous with active and healthy lifestyles. Grouse Mountain offers four season alpine recreation giving visitors many fitness choices including skiing, hiking, ice skating, snowboarding, snowshoeing, paragliding and running.
ATHLETE TRAINING PROGRAMS
Grouse Mountain is the home training ground of top athletes who represent Canada on the world stage. We sponsor athletes and are home to Vancouver Adaptive Snow Sports and help them promote winter sport among adaptive athletes. We also promote the future of snow sports with ski and snowboarding instructor training programs.