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(North Vancouver, BC) Grouse Mountain is excited to announce a new strategic partnership with Volvo Car Canada Ltd. (Volvo). The one-year agreement names Volvo the official vehicle of Grouse Mountain and as of April 1st, 2017 all Volvo vehicles receive complimentary parking at Grouse Mountain. 

“With Volvo’s family friendly vehicles and commitment to sustainable business practices they are a natural fit partner for Grouse Mountain” said Ainslie Fincham, Grouse Mountain’s Director of Sales and Business Development. “As both companies are focused on delivering exceptional customer experiences we believe this partnership will bring great value to our guests.” 

As part of the partnership, guests to Grouse Mountain will be able to explore the benefits of Volvo vehicles first hand through stationary demonstration vehicles located in front of the lower Skyride terminal. Additionally, the partnership will include activations at a number of other Grouse Mountain events throughout the year including Seek the Peak®, Multi-Grind Challenge and Grouse Grind Mountain Run® 

“We are thrilled to be the Official Vehicle of Grouse Mountain,” said Kyle Denton, Public Relations & Events Manager, Volvo Canada. “This is a perfect fit for our brand; we, like Grouse Mountain, are invested in people, their lifestyles and their experiences. We look forward to connecting with visitors of the Mountain this year.” 

About Volvo Car Canada: 
Volvo Car Canada Ltd. is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCCL provides marketing, sales, parts, service, technology and training support to the 37 Volvo automobile retailers across Canada. For more information please refer to the Volvo Car Canada media website at: 

About Grouse Mountain: 
Grouse Mountain is the Lower Mainland’s number one natural attraction, with 1.3 million annual visitors. Known as the Peak of Vancouver, we offer unparalleled panoramic views of the city, sea and surrounding mountains along with a wide range of year-round outdoor and educational activities, dining and more. For more information, please visit